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1.3 billion fans crazy about football

Imagine 1.3 billion fans being crazy about a game of football (to someone else more familiar as soccer) in China. That is an enormous fans base, not only just for the sport or the football club itself, but also a mega audience and potential consumer base for many consumer brands who would like to get connected with their consumers through football in China. With the fast rise of the middle-class consumer population, increased discretionary household incomes, and more availability of leisure time as an important part of the China consumer pattern, China has the ability to become an impressive football nation through education, promotion and endorsement. Last Thursday, on my way from Hong Kong to a meeting in downtown Shenzhen, I came across these advertisement posters in the Shenzhen metro halls, promoting two Italian top football clubs - AC Milan versus Inter Milan - to play a game of football in Shenzhen.

Also in China, Football is Big Business!

About Chee Ngai Ng: Chee Ngai is the Happy founder & CEO of Samplenomics which is an innovative start-up for consumer research communities in Greater China. He leads the online research strategy efforts, overseeing development of innovative online research communities & consumer behavior understanding in China that help global consumer-oriented clients to expand their market foot print in this emerging region. As a Dutch-born Chinese he has a true mixed European and Asian background with a deep-understanding of both cultures and societies. He is a frequent speaker at online research events and is a guest-lecturer to several academic institutions about online market research practices. Chee Ngai started his market research career more than a decade ago and developed a passion for online research & online data collection methodologies, firstly in Europe and was pivotal in expanding the online data collection as the dominant method in Australia and the Asia Pacific region

These blog posts are Chee Ngai's personal views and do not necessarily represent the companies and organizations he is involved with. You can reach him at cheengai(dot)ng(at)samplenomics(dot)com

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