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Raise a Toast: Samplenomics 12th Anniversary Bash is Here!

It's time to roll out the red carpet and strike up the band because Samplenomics is turning 12! Join us as we take center stage and shine a spotlight on twelve years of daring discoveries, bold breakthroughs, and unforgettable adventures in the world of consumer insights.

Your unwavering trust in our research expertise and continued support of our capabilities and methodologies have propelled us from our modest beginnings in the Greater China market in 2012 to our current standing as a premier regional insights and innovation partner across Asia and Europe.

Reflecting on our journey, we ‘re particularly thrilled to highlight some remarkable milestones:

2012 – The Early Days

2024 – Pioneering Leaders

  • Samplenomics was launched as an online consumer data collection company in Greater China, covering mainland China, Hong Kong, Macau, and Taiwan

  • Today, we've transformed into a powerhouse consumer insights and innovation agency across the dynamic landscapes of Asia and Europe, underpinned by our state-of-the-art, in-house data collection methodologies.

  • We assisted our clients in clarifying and understanding the local Chinese consumer mindset.

  • Now, Samplenomics has evolved into a comprehensive approach to clarifying, understanding, and activating consumer behaviors across diverse markets in Asia and Europe, armed with profound consumer insights.

  • Embracing the power of online communities, we pioneered the 1st consumer photo-sharing community platform in China for online surveys

  • We've expanded this platform to key countries in Asia, with plans to cover Europe soon.

  • From our origins with a China-centric focus …

  • We've broadened our scope to encompass the nuanced consumer landscapes of Asia and Europe.

Moreover, our ChinaSIP™ newsletter continues to serve as a beacon of insights into Chinese consumption and shopper behavior. Tailored for brand managers, product innovators, and academic researchers, past editions have delved into diverse topics, including our regular Consumer Scanning Updates, the digitalization of Chinese society, data privacy, sports habits, alcoholic beverages, cosmetics and beauty, as well as in-depth insights into the automotive market and EV mobility in China.

Now, we want to hear from you! What other topics are you keen to explore?



Happy Birthday. Always a pleasure working with you guys. Much appreciated support. Thank you. Olaf Hofmann, MD SKOPOS Group

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